Over the past three decades, Bob Reznik, MBA, President of Prizm, has been recognized nationally by a variety of authoritative societies and organizations for excellence in marketing, strategic planning, market research and advertising within the field of healthcare.
Reznik has won more than 25 national awards for excellence in marketing, research advertising and communications. He has served as a judge for international marketing competitions, and is a national speaker on the subject of spine center development. He has conducted half-day seminars on spine center development, and has spoken to large groups of spine surgeons, including the national meeting of AANS (American Association of Neurological Surgeons) and ISIS (International Spine Intervention Society).
Reznik is also the co-author of four successful books on healthcare:
Touchstone Award for marketing research (1993)
Touchstone Award for print advertising (1993)
Touchstone Award for marketing research (1992)
Touchstone Award for publicity campaign (1991)
Touchstone Award for publicity (1991)
Touchstone Award for direct mail campaigns (1991)
Touchstone Award for marketing research project (1991)
Touchstone Award for medical journal (1990)
Touchstone Award for marketing research (1990)
Touchstone Award for advertising campaign (1990)
Gold Quill Award of Merit marketing communications (1995)
Gold Quill Award of Excellence best annual report (1987)
Gold Quill Award of Excellence best communication program (1986)
Gold Quill Merit Award second-best magazine (1985)
Gold Quill Merit Award second-best newsletter (1984)
3 Awards in the 1989 Healthcare Marketing Report awards competition
2 Gold Awards in the 1988 Healthcare Marketing Report awards competition
5 Gold and Silver Awards in the 1987 Healthcare Marketing Report awards competition
National Award of Excellence best magazine (1984)
National Award of Excellence best magazine (1983)
Regional Award of Excellence best newsletter (1984)
Regional Award of Excellence best photography (1983)
Regional Award of Merit second-best magazine (1984)
Regional Award of Merit second-best magazine (1983)
Regional Award of Merit second-best cable TV show (1983)
Regional Award of Merit second-best photography (1982)
City-wide Bronze Quill Award best magazine (1985)
City-wide Bronze Quill Award best magazine (1982)
City-wide Bronze Quill Award best communication planning (1982)
Best Ad Campaign in national competition (1988)
Best Magazine from Publish Magazine in national competition (1987)
State-wide Best of Texas Award cable TV show (1984)
State-wide Best of Texas Award best annual report (1984)
State-wide Best of Texas Award best newsletter (1984)
State-wide Best of Texas Award best brochure (1984)
State-wide Award of Merit second-best annual report (1982)
TOPS Award (Dallas Ad League) for advertising agencies
TOPS Award First place best logo and corporate identity, city-wide ((1995)
TOPS Award First place best marketing communication tool, city-wide (1990)
TOPS Award Second place direct mail promotion, city-wide (1991)
Katie Award (Press Club of Dallas) KATIE Award for best magazine, city-wide (1983)
Warner Amex Cable Company City-wide Qube Award best TV show (1983)
Marketing and communications programs case-studied by national magazines including Medical Group Management Association Journal; Private Practice Magazine; Clinical Outcome & Patient Satisfaction Newsletter; Profiles in Hospital Marketing; Healthcare Marketing Report; InfoWorld; Personal Computing; Communication World Magazine; Communication Illustrated; and Community Relations Report.
Selected as Coordinator of Special Challenge Category of the Touchstone Awards.
Selected as Chief Judge/Coordinator for Marketing Division of 1989 international IABC Gold Quill Awards.
Selected as a judge for 1985 international Gold Quill Awards competition.
Featured in a book on computer-based publishing entitled Desktop by Design by Microsoft Press.
Featured in Pictures for Organizations, a photojournalism book by national photo critic Phil Douglis.
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Wouldn’t it be convenient if someone created a listing of spine centers of excellence across the United States that all emphasize non-surgical treatment options before surgery?
Finally, there is a place.