What clients say about Prizm

We have used Prizm over the past 14 years to help our spine and neurosurgery practice in Tennessee. Prizm developed an informative Internet site and advised us on spine center development through the years. It has been a personal and professional pleasure to have worked with Bob Reznik and Prizm and we certainly recommend them.

— Jim C. Brasfield,MD
TriCitiesSpine & Bristol Neurosurgical Associates

In our efforts to expand and renovate our existing spine clinics, Bob Reznik and Prizm were invaluable in helping us to develop the best possible set of plans to optimize physician effectiveness and patient impact.  Bob and his team were immediately available and developed excellent designs in an amazingly short amount of time.  Our spine surgeons loved his concepts and final designs — and they can be a tough audience.  Prizm’s role in the success of this project was absolutely vital.  We plan to continue working with them as we develop our plans to enhance and develop our spine program in the coming years.

— Chris Bonham, MBA
Vice President Neuroscience Service Line
Ascension Texas |  Seton Healthcare • Austin Texas

Before I began working with Prizm, I was stuck in a large general orthopedic group working in a direction that was not professionally satisfying. Prizm enabled me to take control of my spine specialty practice and open up referral patterns that are more appropriate for my skill set. I am in the process of building the spine center of excellence that I have always dreamed of.

— Dr. Michael X. Rohan, Jr.
Founder, Panama City Spine
Panama City, Florida

Central Maine Orthopaedics (CMO) engaged Bob Reznik over the last four years and continues to have a strong positive working relationship with PRIZM Development. Bob and his team assisted in the development, implementation and operational coordination in creating Maine Spinecare, a new service line that CMO took to the market.

Maine Spinecare has been a resounding success and the first business of its kind in Maine. Both non-surgical and surgical spine volumes have increased with a concomitant improvement in patient satisfaction.

From a management consulting perspective, Bob Reznik's approach is comprehensive, covering marketing, business methodology, patient satisfaction, and clinical and surgical operations. In addition, CMO has found Bob's approach to be cost effective, timely, and detailed. Bob is an exceptional business partner and I would recommend Bob without hesitation. It is my pleasure to recommend PRIZM Development. As always, I am available for further discussion if needed.

— Michael H. Cox, Ph.D., FACSM
Former Executive Director
Central Maine Orthopedics & Maine Spinecare

I have been very pleased with the work of Bob Reznik and the Prizm team. They are true professionals who are committed to excellence in everything they do. Their website development and search engine optimization work is phenomenal. Our Spine Center is in a very competitive market and after being open for just a few months, Prizm's SEO work already has us ranking number one for several high competition keywords. The Prizm built website is our number one referral source.

— A. Onibokun, MD
Board Certified Neurological Surgeon
Specializing in Minimally Invasive Spine Surgery
Founder, San Jose Neurospine
San Jose, California

I was hired as Director of an already successful spine center. I was given the goal of taking a spine surgical program to the "next level". I did extensive research into spine care delivery models and found Bob's website. His "Spine Center of Excellence" model for spine care matched our goal to develop our center into a true multi-disciplinary facility.

Bob and I spoke at length on the phone about his program as well as his vision about upcoming changes in the delivery of spine care. He agreed to fly out to our center to meet with senior management of the hospital as well as our neurosurgeons. He was able to get full commitment from neurosurgeons and administration to proceed with his spine care model.

His vision for the future of spine care is proving true day by day, with the new changes in healthcare we now face. Contracting with Bob has put us ahead of the curve as we progress to his "Spine Center of Excellence" model.

— Wayne Mounts, PA-C, MS
South Carolina Spine Center
Greenwood, South Carolina

I've known Bob Reznik for many years and have found his expertise and advice to be invaluable. Last year I asked Bob and the team at Prizm Development to assist in a practice merger and ancillary expansion. Bob and his team were immensely helpful and guided us through a challenging transition. His ability to help manage complex physician and staff relationships, as well as his powerful focus on meaningful clinical outcomes makes him unique in the field. We continue to trust Bob and the Prizm team to help us tackle the challenges delivering healthcare in today's complex environment.

— Charley Gordon, MD
Spine surgeon
Founder, Precision Spine Care
Tyler, Texas

Bob has worked with me since 2004 when I called upon Bob and Prizm to actualize my vision of creating a prominent regional Spine Center of Excellence. Bob and Prizm worked closely with me to create a regional spine center development strategy, the name of the spine center; the corporate identity; a content-rich Internet presence; all referral development tactics; and patient education materials. Bob and Prizm continually serve loyally as a trusted advisor to our best interests, short term and long term.

— James Lynch, MD
Fellowship-trained spine surgeon
Founder of SpineNevada
Reno, Nevada

I have had the pleasure of working with Bob Reznik since 2003 when he helped with market survey, needs assessment and structuring our Spine Center... In large part due to Mr. Reznik’s efforts, the Carle Spine Institute has become the regional provider for spine services in our area. Although it is a bit corny, I have a 5 x 7 picture of Bob Reznik with other pictures on my bookcase as a reminder
of the inspiration that he has been for our Spine Center. He has been available since moving into our new building for troubleshooting. He has acted as a central repository for data so that we can compare our outcomes to his other programs.

In summary, the Carle Spine Institute would not exist without the help of Mr. Bob Reznik. I have no hesitation whatsoever about recommending him to anyone else who is considering upgrading their spine services and attracting talented spine care providers.

— James Harms, MD,
Fellowship-trained spine surgeon
Founder of Carle Spine Institute
Central Illinois

It is with sincere pleasure that I write this letter of reference in support of the great work done for our organization by Bob Reznik and Prizm Development. Bob worked with us to develop concepts and run pro formas ... When we gauged our chances of developing a viable program, both Bob and our admin team felt it would be profitable but just barely. Now a year after moving ahead with support from Prizm on the marketing site, our spine service line has been successful behond anyone’s wildest hopes. Our community has had the great fortune to have had over 200 of our residents receive spine surgery in our first year right here at home instead of having to drive 160 miles to the next closest hospital, as had been the case in the past. Without the support from Bob Reznik and Prizm Development, we may not have taken the plunge into the development of our spine program.... The investment we made our partnership with Prizm has paid for itself many times over.

— Rick Davis, CEO
Central Peninsula Hospital
Kenai Peninsula, Alaska

As a fellowship-trained orthopedic spine surgeon who had been practicing since 1996, I found it very difficult to consider leaving the only group I had been associated with for the past 15 years. Needless to say most of my colleagues and friends thought I was nuts... In hindsight I had lost sight of the reasons I had gone into medicine. Having made the decision to start again, I quickly realized that I had no idea where to begin.... I had no idea how to start a spine center... What I did know was that Bob had established more than 40 spine centers... I came to appreciate Bob’s knowledge and sense of where healthcare was heading throughout the nation... As I have gotten to know Prizm and Bob’s approach, we have incorporated other things that are important to me. We are developing a non-profit outreach program for our community in Alaska as well as starting a spine program in Africa.... Bob’s proven methods and approach relieve much pressure allowing you to focus on other activities such as taking care of patients. Lastly and I think most importantly is the trust I have in Bob Reznik, which has developed over the past two and a half years. Bob absolutely does the right things for my practice.

— Craig Humphreys, MD
Fellowship-trained spine surgeon
Kenai Spine, Soldotna, Alaska

I had the pleasure of working with Prizm as the former executive director of Augusta Back. Bob Reznik and Prizm supplied a turnkey operation that helped transform our neurosurgery practice into a successful spine center. We experienced an increase in net income as a result. Bob possesses a direct communication style, that is no nonsense. He has a wealth of experience and job knowledge that allows him to converse on almost any issue related to the operation of a spine center.

— Tim Woodall
Former Executive Director, Augusta Back

We used Bob Reznik from Prizm... We have 27 physicians, 21 of which are orthopedists. We wanted to separate spine and build a spine center. It was his business plan, regional surveys of physicians, managed care companies and health systems, overall specific knowledge that helped us to get there.

— William Pupkis, CMPE
Former CEO of Capital Region Orthopedics & Capital Region Spine
Albany, New York

Several years ago when I was in a regional business development role for CHRISTUS Health, I retained Prizm Development to do a feasibility study for a potential spine center of excellence at one of my hospitals. Although I had known Bob for a number of years and was keenly aware of his reputation as a pre-eminent expert in the field, I was blown away by the deliverables. Bob's reputation as a national leader in the development of spine centers of excellence is well-deserved. I will have no hesitation hiring Prizm Development again and look forward to another opportunity to take full advantage of his expertise and guidance. Prizm and Bob Reznik have my highest recommendation!

— Gary Dias
System Director, Market Development
Houston, Texas

I’ve worked with Prizm and Bob Reznik since 2008 when I had a spine surgery practice in Washington State.  Prizm was brought in by the hospital service line director who wanted to develop a more organized spine center program.  A few years later, I left that hospital, started a private practice and took Prizm with me. Prizm created the spine center corporate identity, an educational Internet presence, handled referral development and direct-to-consumer promotion. Over the past 10 years, Prizm has been an ongoing and trusted resource. A few years ago the Prizm team helped me as I relocated back to my home state of Montana, where I wanted to finish my career as a spine surgeon. The spine web site they created for me is top-ranked on Google for organic search and is extremely educational and informative to those with herniated discs and scoliosis.

— Gus Varnavas, MD
Fellowship-trained spine surgeon

2020 vision: Where is spine care headed for spine physicians & hospitals?


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Wouldn’t it be convenient if someone created a listing of spine centers of excellence across the United States that all emphasize non-surgical treatment options before surgery?

Finally, there is a place.


Centers for Artificial Disc is the only verified national listing of spine centers that specialize in artificial disc replacement surgery.