Prizm Development management team

Bob Reznik, MBA, President
John Reznik, MBA, Chief Technology Officer
Andrew Reznik MBA, Chief Development Officer
Mark Reznik, Marketing/Physician Recruitment

Bob Reznik, MBA

Bob ReznikPrizm Development, Inc., was founded in 1995 by Bob Reznik, who holds an MBA specialized in healthcare and quality management systems. Reznik has authored four books on healthcare subjects and is a nationally recognized expert and speaker on center of excellence development. He was chosen by the American Association of Neurological Surgeons (AANS), World Research Group, the International Spinal Intervention Society (ISIS), Becker's ASC Conferences, and many other groups as a speaker on center of excellence development. Prizm and its center of excellence approach to spine has been widely copied by other consulting companies over the past 20 years. Reznik and Prizm has been cited as a trend leader in the textbook, Redefining Healthcare, which examines those entities that are leading the evolution of healthcare in the United States.

With 30 years experience in spine center development, no one in the world has as much experience in the niche of spine center development. In 1986, Reznik directed the development of the first and largest spine center in the U.S. for its first nine years, with the spine center being featured on the NBC Today Show in its third year of development. That center grew rapidly from three physicians into the nation’s largest spine center, which has since been widely copied by other physician groups and hospitals across the world.

Over the past decade, Reznik has worked in 48 of the 50 states, developing destination centers for spine from Alaska to Maine, and California to Florida. These spine centers were successful in major markets like Newark, Dallas and Los Angeles as well as small secondary markets like Augusta, Champaign, South Bend and Savannah.

In each case Prizm helped hospital systems create a spine service line that captured the local spine market, and improved the productivity and efficiency of physician spine care teams and ambulatory surgery centers treating spine, pain and joint replacement. In each case, the goal is to help the spine program to improve its competitive position in the local marketplace.

Prizm develops centers of excellence that assemble multidisciplinary care teams (surgeons, nonsurgeons, physical therapists and diagnostics) all under one roof. Some centers have been featured prominently by national media such as NBC's Today Show, CBS' This Morning, CNN, ABC's Good Morning America, USA Today, Wall Street Journal, Fortune, Forbes, Good Housekeeping, Ladies Home Journal and Better Homes and Gardens. Specialty publications like Orthopaedic Technology Review and Becker’s ASC Review have featured several spine centers developed by Prizm as models for other physicians to emulate. As a small company with a strong existing client base of spine centers that are growing and expanding, Prizm is now highly selective with new development projects, taking on a limited number of engagements annually.

On the health side, over the last 20 years, Reznik has completed 4 marathons (26.2 miles), and more than 20 half marathons (13.1 miles). With his sons, he also completed a Marine Corp Mudrun (6.2 miles through mud and obstacles with boots and fatigues). He received a golf scholarship through college, and continues to play golf as well as tennis competitively.

John Reznik, MBA
Chief Technology Officer

John ReznikJohn Reznik has been at Prizm Development since 2007 and currently acts as Chief Technology Officer.

At Prizm John is responsible for Internet site architecture, planning and development, online https secure server systems, development of email marketing systems and all of Prizm’s expanding technology areas. He is responsible for more than 70 Prizm client web sites, server technology as well as email marketing efforts.

John has a Masters in Business Administration Degree (MBA) specialized in healthcare from University of North Texas which is one of the few universities in Texas offering MBAs specialized in the healthcare niche. Before completing his MBA, he completed a Degree in Business Administration from Oklahoma State University, Stillwater, Oklahoma where he was named to the President’s Honor Roll for several semesters for a 4.0 average, and graduated with honors.

On the personal side, John is a proficient snowboarder, hunts, golfs and enjoys working out in the gym constantly. In 2010, John completed a Marine Corp Mudrun (6.2 miles through mud and obstacles with boots and fatigues). In 2014, he competed in a body building competition and garnered 3rd place in his division.

In addition to his work with Prizm Development, Inc., John serves on the board of directors of MedIngenuity, LLC, a company involved with patient education systems, medical practice development for a variety of medical specialties outside of spine, ortho and neuro.

Andrew Reznik, MBA
Chief Development Officer

Andrew ReznikAndrew Reznik has an MBA degree (Master of Business Administration) from the University of North Texas. He was also a Magna Cum Laude graduate of University of Texas at Tyler with BA in Business Adminstration with a marketing emphasis.

At Prizm, Andrew is involved with various marketing projects including Internet site development, referral development, and Social Media Marketing that helps Prizm clients maximize their visibility from social media vehicles like Facebook, LinkedIn, Twitter and Google search.

Over the past two years, Andrew has assisted Prizm with several marketing projects for its clients. He is proficient with Dreamweaver, Photoshop, Illustrator, InDesign and Prizm's database marketing software systems.

Andrew had a partial scholarship at University of Texas at Tyler, where he played on the tennis team for three years. In his sophomore year, Andrew was ranked #7 in the nation in DIII men's doubles and earned "NCAA All American" status. His college tennis team became NCAA Conference Champions in 2009, 2010 and 2011. Before playing college tennis, Andrew was ranked as a "SuperChamp" in the 16s and 18s, as well as being named the captain of the Southlake Tennis Team, a 5A powerhouse Texas tennis team, where he played for four consecutive years.

While at University of Texas at Tyler, Andrew was a founder of the first chapter of Kappa Sigma Fraternity at the university, serving as Treasurer and Vice President. As a founder, he had to secure donations from distinguished alumni for the start up costs, and complete the necessary steps for national certification of the chapter.

On the personal side, in addition to tennis, Andrew plays golf and stays active by working out at the gym and walking his bird-dog Charlie.

Mark Reznik
Marketing Communications/Physician Recruitment

Mark ReznikMark Reznik joined Prizm Development in 2009 with a Degree in Business Administration with a major in marketing from University of North Texas.

At Prizm, Mark is involved in healthcare marketing communications, referral development systems, database management, social media, reputation management and Internet site development. He plays a key role in physician recruitment activities that bring in new physical medicine specialists and spine surgeons to Prizm’s client spine center locations across the United States.

On the health side, Mark has completed a Marathon (26.2 miles), an Ultra-Marathon (31 miles) and a Marine Corp Mudrun (6.2 miles through mud and obstacles with boots and fatigues). He played high school tennis and now plays golf and works out for recreation.

2020 vision: Where is spine care headed for spine physicians & hospitals?


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Wouldn’t it be convenient if someone created a listing of spine centers of excellence across the United States that all emphasize non-surgical treatment options before surgery?

Finally, there is a place.