Finish out Space Planning
Prizm provides the space planning and finish-out guidance, physician
recruitment, and then promotes the new center with informative ads,
marketing communications and appealing Web sites that educate consumers
about lowering their risk of a health problem or applying home remedies
safely. These educated consumers then pull themselves to the high quality
centers.
Healthcare is going through rapid change over the next 10 years. With
that said, there is no shortage of medical architects and space planners
who design physician offices for 1980 instead of 2010.
Prizm holds one-on-one meetings with statewide medical directors, large
employers, work comp carriers, case management firms and others who
are frustrated with the way back care is currently provided. We learn
key information that influences our space planning and helps us build
clinics that are geared toward the future.
Case in point—the future spine care specialty clinic will succeed
through an emphasis on function rather than an emphasis on pain. The
old-style physician office, with glass-enclosed reception areas and
low slung ceilings, is an artifact of the past and will be an albatross
in the new age of consumerism.
Conversely, at Prizm spine centers, the first thing a new back pain
patient sees when he or she walks through the front door is the exercise
gym with other patients working through supervised exercise programs.
One of the most crucial components to creating a spine center of excellence
is building an inviting workout facility for patients to use through
every step of the recovery process.
Prizm uses skylights in the gym and exposed ceilings rather than drop
ceilings which appear dark and dreary. The spine center of the future
will in many ways resemble a health club environment that is an attractive
place to get active and fit.
Instead of greeting the patient with an impersonal, glass-enclosed "dragon
lady," Prizm creates a first impression with an open gym area
that shouts, "Get back to activity here."
Prizm's open gym environment encourages collaboration and teamwork
between physiatrists, surgeons and spine manual therapists – rather
than isolationism and treatment biases.
Prizm handles all facts of the space plan design from providingarchitects
with a rough floorplan, all the way to coordinating finish out of
the space.
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