Marketing

Marketing

Healthcare is the only industry that launches new products without consulting the customer. Not surprisingly, there is no shortage of expensive, failed ventures.

As a first step to any development effort, Prizm performs a market assessment where it holds one-on-one meetings with key referral sources. This step is crucial for the venture's success. You learn key information about who to include in the venture and where to locate the center. More importantly, though, by asking for feedback at the design stage, you further ensure the successful launch of the center because you've woven these key referral sources into the design team. So when the center opens, the concept is "PRE-SOLD" to these key operation leaders as something they themselves designed.

Prizm believes that the best way to ensure the success of a new product is to ask the market what it wants to buy before you build it. Consequently, as a first step to a center of excellence development project, Prizm conducts a market assessment. Prizm meets with medical directors and contracting directors of every large managed care organization, human resource directors and work comp managers at large employers, independent rehab nurses and other referral sources. This competitor overview reveals:

  • How competitors are currently positioned
  • Whether or not there is an opportunity to develop a new center of excellence
  • How this center can be customized to meet the specific needs of the market
  • What contracts are available and under what reimbursement mechanism, e.g., discounted fee for service, global price packages, capitation, etc.

The second function of these meetings is to involve the referral source in the design stage. Prizm solicits the input of these key opinion leaders on the proposed spine center of excellence to encourage them to "buy in" on the center of excellence. Later, when the center is launched, these pre-sold referral sources are likely to be more receptive because they were involved at the front-end.

Click here to learn more about name development.

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HAVE A QUESTION?




Wouldn’t it be convenient if someone created a listing of spine centers of excellence across the United States that all emphasize non-surgical treatment options before surgery?

Finally, there is a place.

SpineCenterNetwork.com