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How to Build a Spine Center
Developing spine centers of excellence
Prizm Development, Inc. is an
award-winning development company that works with physician groups
and hospital systems that are interested in creating centers
of excellence. Prizm Development, Inc. has helped physician groups
and hospitals to improve the way care is provided. Specifically,
Prizm helps medical providers improve their market position.
Prizm improves the awareness for services among the local target
audiences, including managed care companies, large employers,
workers compensation referral sources and most of all, consumers.
Prizm works with physician groups and hospitals to accomplish
the following:
- determine if the center of excellence
will fill a need in the local market.
- determine how competitors are perceived by referral sources.
- develop win-win contractual alliances with managed care organizations
and large employers by creating innovative case rates that package
physician, diagnostic and facilities fees into surgical and nonsurgical
global case rates.
- develop database software systems that automate communication with
large groups of referral sources, existing patients and desirable
prospects.
- use Prizm's proprietary binary-path clinical protocols that streamline
care, reduce treatment variation and enable groups to download charge
and ICD-9 data into a PC environment for quicker analysis of global
rates.
- promote the center as a regional referral center with communications
that reach consumers,employer referral sources, managed care referral
sources and physician referral sources.
Steps to Developing a Spine Center
Step 1: Market Assessment
Never assume you know the needs of the customer. We always
meet with key market leaders so we can develop the spine center to
meet the needs of the local and regional marketplace. Click
here for more.
Step 2: Facility and Staffing
We assist with building the location and space planning,
often setting up the clinic with a prominent internal rehab gym. Then
we coordinate signage, etc. We also help recruit the necessary PMR
and manual therapist staff. Click
here for more.
Step 3: Corporate Identity & Strategic Planning
Prizm has won 20 national awards for excellence in healthcare
marketing. We develop a short, memorable name that consumers will use
rather than a long name that will be turned into an acronym. Then we
develop a corporate identity package that signals "quality" to
business and medical referral sources and especially consumers.
For more information on NAMING, click here.
Step 4: Quality systems that reduce variation
The definition of quality is the ability to reduce variation
about the mean. For example, most spine practices have multiple form
sets for medical histories. But asking questions different ways can
lead providers down different and variable diagnostic paths to different
conclusions. Prizm uses a standardized history form to unify data collection,
diagnosis and physician/therapist collaboration. Prizm also collects
patient severity data at intake, and audits return to function after
care – which enables a spine center to differentiate itself from
others, AND defend itself. Why? Because the top spine providers typically
receive the most complex, failed back patients from across a region.
These same centers, however,can be blamed unfairly for high treatment
costs, as compared to others who treat simple acute back strain. Click
here for more.
Step 5: Non-surgical protocols & case rates
Prizm's proprietary clinical protocols not only reduce
treatment variation, but they enable a spine center to provide a set
fee for non-surgical management of back pain covering a four-week episode
of care. This is extremely attractive to payers who are increasingly
annoyed with endless CPT charges. This system enables pricing by ICD
(problem) vs. CPT (task) – the future of healthcare. Click
here for more.
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Step 6: Consumer help
and triage
Ironically, physician practices typically put the
least trained person at the front of the organization. We turn
that model on its head. Instead, we have a spine specialized
RN that educates the customer to all their options. And because
our centers feature their top tier providers, the best choice
of provider becomes that much more self-evident. Online protocols
enable the RN to provide home remedies when applicable and triage
the incoming patient to the PMR or surgeon. Click
here for more. |
Step 7: Packaging and promotion
If you are not the expert source for information on back
pain, then who is? Prizm positions the spine center as the undisputed
expert source for credible information in the field of spine. This
is accomplished through a series of educational ads and an on-line
encyclopedia on spine. Prizm has developed some of the most content-rich
spine center sites on the Internet. The consumer ads educate the back
pain sufferer to take responsibility for his or her own health, and
to explore a non-surgical approach. Click
here for more.
Step 8: Prospect management
Prizm's Home Remedy Book provides a home exercise program
that can relieve simple back pain. More importantly, to get the free
book, the back pain sufferer provides a name and address that is logged
into a back pain sufferers database. Over time, the spine center develops
a valuable database of 50,000 back pain sufferers in its market.
Prizm provides the space planning and finish-out guidance,
physician recruitment, and then promotes the new center with informative
ads, marketing communications and entertaining Web sites that educate
consumers about lowering their risk of a health problem or how to apply
home remedies safely. These educated consumers then pull themselves
to the high quality centers.
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