Educational Marketing Communications
Informational ads that promote your expertise directly to the consumer
While consumers may be unable to self-diagnose an intestinal problem,
it's easy to self-diagnose back or neck pain as well as many other
healthcare problems. For example, when back pain strikes, the tendency
is for consumers to refer themselves either to a perceived back "specialist," like
a chiropractor, orthopedic surgeon or neurosurgeon, rather than to
a general practice physician.
By doing so, the clinic can capitalize on the vast majority of consumers
who will self-diagnose their symptoms and direct themselves to the
center. This is especially important now that the trend in managed
care is to provide MORE consumer choice and direct access to specialists.
Contracts merely ensure that a physician is listed in a directory.
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Prizm also develops informative brochures that explain a center's
nonsurgical approach toward spine care. The brochure touches
on common diagnostic procedures and the physician examination. |
Because of its investment in marketing research,
Prizm knows very clearly what the market wants—an approach
that emphasizes nonsurgical options first, then, if surgery is necessary,
uses highly-trained spine surgeons.
PPO agreements provide little or
no steerage of patients to your practice. Prizm provides that
steerage. For instance, we use educational communications to
attract back and neck pain sufferers to the spine center of excellence.
Prizm launches ad campaigns that educate the consumer about key
issues in spine care. These informational ads demonstrate how
to care for the back with home exercises that strengthen the
back, make it more flexible and injury-resistant. Once consumers
call the spine center, a medical advice nurse traps the prospects'
names in a special database for spine problems and sends them
a home remedy book.
Click here for information
about Web solutions, or click
here for information on spine center brochures.
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