Designing a Center of Excellence that works
Prizm's role includes ALL PHASES OF SPINE CENTER DEVELOPMENT including
market research, the search for the right building, lease negotiations,
coordinating office finish out, recruiting physicians and therapists,
managed care contracting, protocol implementation, and, lastly, launching
the spine center successfully to referral sources with the RIGHT type
of educational promotion that projects the center as a Center of Excellence.
This promotion ranges from clinical outcome report cards all the way
to educational advertising that builds a brand name directly with the
consumer.
In short, Prizm has developed a formula that can enhance your likelihood
of success with spine center development. We study the market in advance,
and if it's not the appropriate market or the appropriate time, we
advise the spine physician accordingly.
Prizm provides the space planning, finish-out guidance and physician
recruitment, then promotes the new center with informative ads, marketing
communications and appealing Web sites that educate consumers about
how to lower risk of a health problem or how to apply home remedies
safely. These educated consumers then pull themselves to the high-quality
centers.
Concept to Reality: Planning & Build-out
Prizm builds spine centers that are positioned for where health care
is GOING rather than where it's been
Health care is going through rapid change over the next 10 years.
With that said, there is no shortage of medical architects and space
planners who design physician offices for 1980 instead of 2010.
Prizm holds one-on-one meetings with statewide medical directors,
large employers, work comp carriers, case management firms and others
who are frustrated with the way back care is provided now. We learn
key information that influences how we plan space and build clinics
geared towards the future.
Case in point—the future spine care specialty
clinic will succeed through an emphasis on function rather than pain.
The old style physician office, with glass-enclosed reception areas
and low slung ceilings, is an artifact of the past and will be an
albatross in the new age of consumerism.
Conversely, at Prizm spine centers, the first thing a new back pain
patient sees when he or she walks through the front door is the exercise
gym with other patients working through supervised exercise programs.
Click here for
more information on space planning.
Physician Structure
Building a facility is one challenge. Building
the CARE TEAM is often more difficult and where most hospitals and
group practices stumble and fail. Simply assembling people in a room
does not beget a pre-eminent spine product, nor does simply recruiting
a physiatrist to act as the "placekicker" for
the orthopedic or neuro group practice.
Prizm helps groups develop correct relationships among the spine surgeons,
physiatrists and spine-specialized, credentialed therapists. Prizm
has developed the partnership structures and compensation plans that
align incentives and goals so that all participants in the center are
paddling together in the same direction. For example, Prizm helps coordinate
mergers of surgeon and PMR group practices and the recruitment of all
necessary clinical and administrative staff. It also persists the center
with obtaining the best possible reimbursement for spine services rendered.
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