Web Solutions
Experience in Web site development
Just
as most healthcare groups are in the Dark Ages when it comes to harnessing
the power of the computer, most healthcare organizations are clueless
about how the world population is quickly using the Internet to access
health information at their fingertips. If you do not have a presence
on the Internet, you do not exist to all those patients suffering
from spine problems around the nation. Without an Internet presence,
your brand has an inherent weakness. From a practical standpoint,
the Internet is by far the least expensive way to communicate with
a prospective patient, a case manager or a potential referring physician.
There is no printing cost, no cost for postage, and the site can
be updated instantly. For the same ongoing price of communicating
down the street, consumers in Hong Kong are a keystroke away. Prizm
has some of the most impressive educational sites on the Web.
Most
Web sites provide little content and act merely as a simplistic
brochure pasted on the Internet
The
Internet has been growing exponentially, mainly because it
is by far the most economical way to communicate with customers
and prospects. Unlike newspaper ads, direct mail promotions,
brochures, TV or radio – all of which target local geographic
zip codes – the Internet provides an economical way
to communicate with a universe of prospects that isn't limited
geographically. An educational Internet site can reach people
down the street or in Hong Kong.
Secondly,
while brochures on paper become dated quickly , an electronic
brochure on the Internet can be updated within minutes and
at little expense.
Done
improperly, for example, the healthcare provider can appear foolish
at the hands of a general ad agency or web developer. That's because
working with healthcare is not even remotely like other industries.
For one, healthcare it is a considered purchase. Two, someone in
pain is not receptive to tongue-in-cheek humor that may portray
a healthcare provider as being insensitive to their current health
care problem.
Creating a healthcare Web site is a specialized communication task
requiring sensitivity to those who are seeking information about
a health care problem, whether that be cancer, back pain, knee pain
or male health problems. These people are NOT looking for glitzy
entries that send them off looking for downloadable plug-ins to receive
dancing text. These people want well-researched answers to their
medical concerns and questions, something an ad agency creative or
a web geek is unable to provide.
Instead,
Prizm's Web sites are content-rich, online encyclopedias that
create an educated consumer. We use information to position
the client as the "EXPERT."
While
there is no shortage of general ad agencies and web developers
who are eager to try their hand at healthcare, the physician group
is left playing the role of lab rat for these beginners to the
industry.
Ad
agencies and Web development firms don't know the difference between
stenosis and spondylolysis. How can they play the role of educator
when they don't understand the subject matter? Prizm has authored
several books on back pain and knee pain. In addition, Prizm has
25 years of experience in healthcare, developing campaigns that have
won more than nine national Touchstone Awards from the American Hospital
Association. Prizm develops carefully-planned, content-rich Web sites
for its clients. The sites have home remedy information and exercise
programs that relieve pain; e-consultation pages that facilitate
treatment by speeding communication between physicians; and highly
educational material that informs readers about symptoms and treatment
options.
Secondly,
while brochures on paper become dated quickly, an electronic brochure
on the Internet can be updated within minutes and at little expense.
Because a healthcare provider is not a coffee vendor, creating a
healthcare Web site is a specialized communication task. Done improperly,
the healthcare provider can appear foolish. Prizm develops online
encyclopedias of spine care information for its spine centers.
The sites have home remedy information and exercise programs for neck
and back pain. The site also educates the back pain sufferer to pursue
a conservative approach to their back or neck pain. Where surgery is
required, information is provided on various types of spine surgery.
Facts about the Internet
The
Internet is the fastest growing medium in history. In the early part
of this century, it took radio 38 years to reach 50 million people.
It took television 13 years. Currently, more than half the U.S. population
is connected to the Internet.
Consumers
are using the Internet as their healthcare educator. Physicians are
reporting that more new patients in exam rooms are producing medical
information printed out from Internet sites.
For
the first time in history, a small business is now on equal footing
with Fortune 500 companies.
About
Us | Awards | Contact
Us | Staff | Office
Tour | Books | Spine
Center Development | Market
Assessment | Spine
Center Design | Space
Planning | Name
Development | Medical
Advice | Exercise
Library | Patient Education | Case Rate Pricing | Clinical
Protocols | Marketing | Print | Ad
Campaigns | Web
Site Development | Specialty
Hospitals | Recruitment | Case
Studies | Site
map | Home
|
